an introduction

awards and accolades

testimonials

follow on facebook

follow on twitter

divider divider RHM_Logo_lowres divider

get in touch

E: info@righthandman.org.uk

T: 07957 834999

typetastic_07

press me!

It’s good to talk. 

Often the best way to get things off the ground is simply by talking to people. And in many cases, just talking to people is the job. Finding out what your employees, customers, partners or competitors think of you and expect from you is critical for any business. Sometimes it will be in person but often it can be done by phone. It involves planning, preparation, execution and analysis to be able to come back with pragmatic recommendations. So whether it’s employees, trade associations, foundations or even competitors you need to understand, a little dialogue can go a long way. As an impartial third party I can be sure to get more honest answers than if you try to do this yourself of course.

.

So where to start? 

Welcome to Right Hand Man. I’m an independent consultant with vast experience gained in brand, innovation and advertising agencies covering the whole range of brand related issues from core purpose through to innovation, marketing and communication.

 

My involvement extends from initial stakeholder engagement through to final execution, with a personal, friendly approach based on experience, knowledge and understanding.

 

I can be used as a sounding board or simply to take things off your hands, working with you, or remotely at any stage of a project.

 

Whatever the task, it’s all about getting better value from your brand.

 

The following examples provide an insight into the type of organisations I’ve worked with and the scope of my activities and achievements and an idea of how I might be able to help.

Here’s some of the ways I can get involved…

 

Working with a healthcare specialist law firm to get to what it was that made them special involved interviewing partners and clients while being careful not to get in the way of chargeable time.

 

And staying legal, some recent work involved interviewing clients and partners of the most globally recognised dispute resolution firm to help them to better shape their offer. Reputation surveys such as this will often involve internal teams and bring issues to light that have not previously been discussed.

 

In manufacturing, work for a Japanese organisation meant understanding their strengths and weaknesses from the perspectives of customers, agents and OEMs to help better define and sharpen their offer. And most recently working with a UK based manufacturer with similar audience base to discover competitive advantage.

 

For what is probably one of the world’s largest paint companies it was all about understanding attitudes of employees to help paint a better picture of what sustainability meant for the business.

 

Investigating reputation for an engineering business following a period of change presented the opportunity to talk to employees, partners, influencers, peer group and customers of course.

 

With one of the UK’s most significant not for profit organisations it was all about investigating new revenue streams though the application of technology and involved interviewing scientists, agents and TTO’s to confirm the opportunity.

 

For one of the UK’s most widespread higher education services businesses the need was to confirm strategic direction and values through a slice of the business from front of house to CEO.

 

Dealing with sensitive issues such as reorganisation is where a neutral third party can be really helpful. For central government a programme involved interviewing Regional Development Agencies and Devolved Administrations about the potential for shared offices overseas and shared branding.

 

 

 

Arrow black small Arrow black small

What’s everyone up to?

No matter what business you’re in it pays to know what your competitors are up to. A brand audit will check out propositions, messages and claims, equities including look and feel, colour palettes and use of imagery and typography. A bit of mapping and gapping will give a picture of the context you operate in and where the opportunities for your brand might lie. There’s barely a single brand job of any sort that doesn’t start from here. And while you’re checking out the competition it’s not a bad time to check out the health of your own brand – now that you know what your competitors are up to how does yours stack up?

 

.

Arrow black small

Here’s some of the ways I can get involved…

 

Before commissioning a new web platform it was important for a leading not for profit organisation to understand the competitor landscape. What did their competitors look like and what did they say about themselves in terms of proposition and key messages? How did the competition shape up on mobiles and tablets? Did they use any interesting functionality or offer products or services that would need to be considered when creating a brief for their own site?

 

For an international energy company the audit was much more about understanding how their competitors were communicating with different audiences, what was their stance on community relations, environmental issues and sustainability as well as general key messages and look and feel?

 

 

 

 

Arrow black small

Let’s work together

Planning, facilitating and reporting workshops is second nature. Knowing what they’re needed for is sometimes more of a challenge but can involve anything from product innovation to campaign planning or from developing core purpose, vision and values through to creating new services usually involving senior or cross-functional teams.

 

 

.

Arrow black small

Here’s some of the ways I can get involved…

 

For a leading UK university it was all about understanding how they might best communicate with audiences in South East Asia. Researching the background and cultural sensitivities that would lead to meaningful and useful workshop exercises resulting in clear actionable outputs.

 

With a global food producer it involved bringing international teams together from within the business and its agencies to work together on ideas for food products for a brand portfolio that would cross international boundaries.

 

For national government it was all about bringing together the stakeholders that would be able to influence the low carbon economy. Banking, retailing, engineering manufacturing and not for profit working to develop the UK’s proposition.

 

And for local government facilitating workshops with the wholesale food markets to promote more a more sustainable supply chain into the city’s hotels, restaurants and catering institutions.

 

 

 

 

 

Arrow black small

It’s all about beliefs and ambitions

Vision, mission, mantra, proposition, core purpose, values, behaviours, personality, positioning, tone of voice – what do you really need?

 

The answer is that no two organisations are the same, so you have to do what’s right for you. Whether it’s the result of mergers and acquisitions, changes of strategy, start ups or brand refreshes it’s all about getting to the heart of an organisation and there’s all kinds of ways to get there. What I can say with certainty though is that it’s actually very difficult to be simple.

 

 

 

.

Arrow black small

Here’s  some of the ways I can get involved…

 

My work in this area has spanned many sectors including manufacturing, professional services, technology, leisure and not for profit.

 

 

 

 

 

Arrow black small

Say it like it is…

Key messages. It’s all too easy to mix up everything you need to say. A little bit of structure helps you know what you want to say and to be able to make sure the right messages are used in all the right places. And just as importantly is who you want to say it to…

…to the people that need to know

Audience mapping is all about sorting out everyone you communicate with and establishing what it is that they need to hear from you. A process of working with you to separate and cluster according to need in order to get the right messages to the right audiences.  

 

 

 

 

.

Arrow black small

Here’s some of the ways I can get involved…

 

Key message development is essentially the bread and butter of my work, either as part of larger projects along with audience mapping, or as a stand alone piece for organisations including national and local government, professional services, energy companies, technology companies, higher education and not for profits.

 

 

 

 

 

Strategies and plans

You’ll (hopefully) already have your business plans in place to achieve your aims, ambitions or targets. Communications, marketing and innovation strategy is where I can lend a hand. Working together is probably the best way forward. With your knowledge of your business and sector and my experience from a real cross section of organisations we’ll soon get your strategies in shape.

 

 

 

 

 

.

Arrow black small Arrow black small

Here’s some of the ways I can get involved…

 

Development of category strategy for retail, innovation strategy for FMCG, communications strategy for energy and technology, marketing strategy for higher education.

 

 

 

 

 

Arrow black small

Concept development and campaigns

Starting out in advertising means that concept and campaign development is a bit like riding a bike for me, and every so often its good to have a go again. I have been the principal architect of a number of award winning campaigns of late that have included health and safety and sustainability, but my favourite is still something I did for Honda a long time ago. Behaviour change and sustainability are a bit of a speciality of mine whilst campaign and media planning are often part of the deal.

 

 

 

 

 

 

.

Arrow black small

Here’s some of the ways I can get involved…

 

Internal and external campaign development for retail, professional services, automotive, FMCG, higher education, trade associations, property, government.

 

 

 

 

 

Help is at hand

Of course there are some areas where I will work with you and can advise on which specialists to use. Needless to say, I have a talented network to draw on that includes designers of every kind you can imagine, web developers, film producers, photographers, music writers, animators, copywriters, editors and researchers. And if a job is too big to work this way as your Right Hand Man then I can recommend the most appropriate agency for you.

 

 

 

 

 

 

 

.

Arrow black small